碩士 / 國立中興大學 / 高階經理人碩士在職專班 / 101 / In recent years, as the trade liberalization, the growth and integration of the global capital, and the advanced communication technology have been increasingly developing in the global markets, the internationalization of the global trade is thus formed. We will probe into the definition and the types of international logistics, and analyze the current situation of the logistics industry in Taiwan. There are several worries Taiwanese logistics industry is facing, such as the migration of the traditional industry, and the government’s uncertainty support for the global development in logistics industry, making it inadequate to execute the policy. Given the fact that the era of globalization keeps approaching and progressing, Taiwanese logistics industry actively expands the industry in order not to be submerged in international logistics industry. According to the statistics of the import and export trading business in the U.S. given by the Department of Commerce in the United States in 2012, the total amount of goods exported in 2011 was one trillion four hundred and eighty billion dollars, which was two hundred billion dollars more than it had been in 2010. This figure made America the world’s largest economics system, and has been considered an important market for many international enterprises. As a result, it is essential to logistics industry that the U.S. market is one enormous opportunity to invest. Nonetheless, according to the current situation in Taiwan, not many logistics companies have the capability and skills to invest and operate the business smoothly in overseas. The issue that Taiwanese logistics industry needs to overcome is of how to integrate into the international business as well as how to enhance the strategy development ability, in order to become a transnational logistics organization.
There are many opportunities and challenges while expanding into the U.S. market. For instance, some logistics companies run the business in an inappropriate strategy because unfamiliarity of the new market and leads to degradation in achievements. We interviewed the chief of 15 companies which are out of the top 100 logistics companies in the U.S. markets ranked by American Business Daily Newspaper in 2012. From the interview, we figured out the difficulties and challenges Taiwanese logistics industry may face while expanding into the market in the U.S.. Then we use Grey Relational Analysis Method and TRIZ trying to find out the strategies while investing in the U.S. market. These strategies enable logistics industry to enter a new market effectively. They may provide services that reach the satisfactions of the local needs or give prompt feedback and solutions to exceed the rivals. In this way, a newly invested logistics company is able to maintain its superiorities and qualities and have a firm foothold, and even discover a new Niche, so as to help the competition and the expansion of the company.Through interviews with U.S. logistics chief and questionnaire analysis, the results show that the U.S. logistics company think when developing companies in the United States, the critical success factors will limit the scope of "STAFF", "CULTURE", "FINANCE" . Further we identified the new strategy through TRIZ principles, " employee " & "funds" can be summarized as the majority of the new strategy''s core, which means the key factor affect success when develop logistics company in the United States.
Further more,we divide 10 principles into short-and long-term strategies for the different stages of the company should adopt different strategies in order to allow the company to develop more smoothly. In the short-term strategy could focus on the development of "Through the pre-action first assess the market situation and to understand what customers want, what services provide the best benefits, and then decide the amount of financing working capital", "employees based on nationality assigned to different routes," "by adding professional managers to improve the coordination of different religious or linguistic problems "," integration and development of new cultural values. ".Into the U.S. strategic development of the logistics market could focus on the medium-term objectives, "in investment funds set up a new service still in the early and late to set up a different degree of effectiveness monitoring frequency assessment services have helped the company''s revenue, but avoid investing to expand the hole increase in liabilities caused by the company, "" for the various departments within the company or job performance assessment criteria set different assessment methods "," assessment mechanism will be considered as a part of the company''s operations and ready to do overall planning adjustments. "Logistics company long-term strategy should focus on "strengthening the company''s core cultural links with the staff", "establish a sound financial risk management mechanism," "monitoring business activities in the movement of funds, timely adjust and optimize the financial structure."
| Identifer | oai:union.ndltd.org:TW/101NCHU5457106 |
| Date | January 2013 |
| Creators | Chun-Ting Lin, 林群頂 |
| Contributors | 李宗儒 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 88 |
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