碩士 / 國立成功大學 / 都市計劃學系碩博士班 / 101 / In recent years, eco-tourism has become the intermational trend of tourism, and the Ecotourism White Paper published by Tourism Bureau R.O.C. in 2002 also proposed related strategies and specific implementation plans for national parks, forest recreation areas and national scenic areas. However, most of the attractions for ecotourism usually lie in rural areas, where the usage rate of public transport was low resulting from inefficient timetables, and 2010 Survey of Travel by R.O.C. Citizens showed the majority of tourists, 65 percent, tend to go to these destinations by car. This kind of private mode of transport contributes carbon dioxide emissions though. If we use green transport which is more sustainable, then we could minimize the impact on local environment so as to achieve the concept of ecotourism.
Previous studies showed that transportation typically accounts for the majority of energy consumption in tourism so this research aims to evaluate intermodal integration strategies which could provide door-to-door passenger journey and improve the quality of public transport service by reducing the transfer costs so as to attract users from private modes of transport and to promote sustainable transport. This research selects Guan-Zi-Ling Designated Scenic Area in National Scenic Area to be the research scope and then applies stated preference approach, multinomial logit model and nested logit model to construct the travel demand model and then to understand the factors of tourists’ and residents' mode choice.
The result shows that, in terms of tourist model, in-vehicle time, out-of-vehicle time, travel cost, transfer distance, career, age and education level are the important factors to tourists who are willing to transfer by public transport; in-vehicle time and out-of-vehicle time are important factors, but travel cost is not, to tourists who are unwilling to transfer and tend to use their existing transport; finally, gender, income, number of peers and origin are important factors of willing to transfer public transport or not to tourists. In terms of resident model, travel cost, transfer distance and education level are the important factors, but travel time is not, to residents who are willing to transfer by public transport; in-vehicle time and out-of-vehicle time are important factors, but travel cost is not, to residents who are unwilling to transfer and tend to use their existing transport; finally, age and career are important factors of willing to transfer public transport or not to residents.
| Identifer | oai:union.ndltd.org:TW/101NCKU5347037 |
| Date | January 2013 |
| Creators | Ying-YingYang, 楊縈縈 |
| Contributors | Feng-Yu Shyr, 石豐宇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 136 |
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