碩士 / 國立交通大學 / 管理學院經營管理學程 / 101 / With the development of container transportation and low-cost competition, strategic alliances came into being in liner shipping industry, such as the Global Alliance, Grand Alliance, CKYH…etc. And the dissolution of FEFC and Maersk Line launch larger container vessel and Daily Maersk service lead to more intense market competition and promote the further development of strategic alliances.
Carriers use strategic alliance to reduce investment costs, lower operational risks, develop new market and obtain the advantages of economic of scale, to provide customers better service and enhance their competitive advantage expand market share.
In view of the strategic alliance has become a trend in the shipping market, this research employ a single case study to study the co-evolution process that Yang Ming Line use strategic alliance to develop the Adriatic market through participant observation and collect related files, records and documents.
The results showed that the carriers obtain operating synergy through strategic alliance, but also result in the reduction of route control, internal competition of alliance members and reduce customer loyalty. Hope this research could assist liner carriers to realize the strength and weakness of strategic alliance and be a reference while top management make decision for route planning in the future.
| Identifer | oai:union.ndltd.org:TW/101NCTU5627040 |
| Date | January 2013 |
| Creators | 楊景能 |
| Contributors | 楊千 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 68 |
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