碩士 / 國立交通大學 / 管理學院運輸物流學程 / 101 / This study is based on the uses of TFT LCD manufacturers in Taiwan, and Sheth (1973) Industrial purchase behavior model of the purchase decision-making process as a research backbone to explore the key factors of TFT LCD manufacturers to select shipping services of forwarder, as well as the interaction between factors.
In this study, the questiionaire survey was used to collect data and the use of the frequency distribution, chi-square test, analysis of variance, reliability and content validity to test the hypothesis.
The Study wish that the factors of TFT-LCD manufactures emphasize that on transport and logistics services of the freight forwarder would enhance forwarders service to achieve the purpose of business continuity.
The research find that the different operating background of TFT-LCD companies selection decisions, would mostly focus on "to participate in joint decision".and Selection decisions were influenced by the ocean freight forwarders related to the “transport on time ” and “reasonable freight” as the positively impact of the transport industry service attributes.
| Identifer | oai:union.ndltd.org:TW/101NCTU5725002 |
| Date | January 2013 |
| Creators | Chao, Fu-Chi, 趙復琪 |
| Contributors | Chiou,Yu-Chiun, Chen,Quang-Hua, 邱裕鈞, 陳光華 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 79 |
Page generated in 0.0185 seconds