碩士 / 國立澎湖科技大學 / 觀光休閒事業管理研究所 / 101 / These studies focused on Penghu platform tourist participants, and try to explore the elements of relationships among travelers’ travel motivations, quality of experience and intention to revisit, as well as to develop and build a model for tourist behaviors at recreational fisheries. Through the purposive sampling, there were 295 valid questionnaires collected and Structural Equation Modeling was performed. The results showed that the participants’ travel motivations and quality of experience had a positive significant relationship; participants’ quality of experience and intention to revisit also had a positive significant relationship. Furthermore, the quality of experience has validated the medium role variables of travel motivations and intention to revisit in the proposed model. Based on this study’s results, we suggest that planning themed activities to promote local reputation, and maintaining Penghu County’s ecological resources to develop the tourism and leisure industry could be diversified. To facilitate the prosperity of tourism industry, the industry should have to introduce and guide travelers’ behavior toward positive revisiting.
| Identifer | oai:union.ndltd.org:TW/101NPHT7742008 |
| Date | January 2013 |
| Creators | Cheng-Yen Du, 杜承晏 |
| Contributors | Chiung-Hsin Hsu, 徐瓊信 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 93 |
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