碩士 / 國立屏東教育大學 / 教育學系碩士班 / 101 / Kenting National Park is facing the sea and located in Hengchun Peninsula of southern Taiwan. Due to the tropical climate has catalyzed and created a rich, varied and fascinating landscape, every year there are many tourists to engage in sports and leisure trips. This empirical study is based on Theory of Planned Behavior (TPB), aiming to explore the participants' behavioral intention of marine sports in Kenting Area, trying to understand the behavioral intention of marine sports of the current status and related factors. The findings can be expected to provide Government and industry as a reference about management and promotion of marine sports.
Questionnaires were distributed by the method of purposive sampling. We made totally 302 questionnaires and got 289 valid samples, that led to the rate of valid samples came to 95%. The data were analyzed through SPSS17.0 with Pearson’s product moment correlation coefficient, ANOVA, t-test and multiple hierarchical regression. And the conclusions and recommendations made in the last of this article.
| Identifer | oai:union.ndltd.org:TW/101NPTT0212029 |
| Date | January 2013 |
| Creators | Wang, Wei-Jhen, 王偉蓁 |
| Contributors | Chen, Chih-Lieh, 陳枝烈 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 145 |
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