碩士 / 國立中山大學 / 高階經營碩士班 / 101 / This research takes a fishing company as a case to explore vertical integration and entrepreneurial spirit. By depth interview the company founder we understand how his entrepreneurial spirit confronts the dramatic changes of the industry and develop different business strategies to solve crisis. And further through vertical integration it can provide resources required for work process and expand the scope of operation activities. And the enterprise expands territory through the upstream investment plan.
This research study the case company twenty-five years growth process and make use of the vertical integration and entrepreneurial spirit as an analytical framework to study how it create core capacity and business strategy to maintain a competitive advantage. We hope this research can provide the case of entrepreneurial spirit to strengthen brand and the flexibility of business strategy for OEM in Taiwan.
| Identifer | oai:union.ndltd.org:TW/101NSYS5457015 |
| Date | January 2013 |
| Creators | Ching-Wen Tsai, 蔡靜雯 |
| Contributors | So-De Shyu, Ming-Chi Chen, 徐守德, 陳明吉 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 52 |
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