A Case Study of Reef Check Experience via SCUBA Diving in Lan-Yu Island Using Activity Theory / 潛水加值服務體驗創新:以活動理論探討蘭嶼珊瑚礁體檢之研究

碩士 / 國立清華大學 / 高階經營管理碩士在職專班 / 101 / Abstract
A global survey of coral reef health activity was organized by the Global Coral Reef Monitoring Network in 1997, which methodology was adopted for monitoring the influence resulted from the overfishing, pollution, human impacts and climate change, the data did supported that coral reefs were in crisis due to these factors. The coral reefs just play the role like the rain forest ecosystem does, which nurture the diversified ocean lives, the damage of the coral reef also impact the ocean ecosystem, and the overall ocean resources will be decreasing accordingly. There’s the same reef check activity conducted in Taiwan in 1997, which was in charge by the government organization .These activities was taken over by the NGO since 2009 due to the overall project budget is reducing, and such tough situation was even worse due to the poor global economics in recent years. It’s the passion of the volunteers keep supporting the reef check events till now. How to enable a sustainable reef check activity to be not only a value-added SCUBA journey but also an influential event will be the main focus of the topics of this study. The study investigates the improvement area with the experience cycle theory, and also through the structural Activity theory to review the contradictions among the Subject, the Object and the other key nodes.
The analysis with experience cycle theory shows the current Reef check project can be a value-added SCUBA activity, while look unlike to get most of the volunteers back regularly due to the high travel expense, while it’s sustainable to attract the new volunteer to participate by improvement with better service and stronger linkage.
The analysis with the Activity theory shows the contradictions among stakeholders do limit the development of Reef check at Lam-yu, which mainly resulted from the unchangeable methodology of the current reef check, also the deployment of the perquisite knowledge development due to tight schedule and insufficient qualified lecturer, the unspoken goal among all the stakeholders.
The author wish the relevant proposal of the solutions can be the reference of the following reef check activities, either in Lam-yu or in other island area, for those upcoming event organizers to enable these activities becoming sustainable and running smoothly.

Identiferoai:union.ndltd.org:TW/101NTHU5457070
Date January 2013
Creators符德榮
Contributors林福仁
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format38

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