碩士 / 國立臺灣師範大學 / 設計研究所在職進修碩士班 / 101 / A stylish and unique movie poster is one of the mediums of the important propaganda for a movie. Besides assisting on promotion of the movie, it also conveys its spirit and concept. The relation of the movie art development and movie posters is being through a long historical development. Due to the age of Edison in America and Lumiere Brothers in French, the movie industry started and also brought in the movie poster for advertisement. By the end of Industry revolution, artists started to engage in this new movie poster design business. All the way until now, they do it through the mass computerizing with re-composition of the digital image, which enrich the varieties on the visual effects for the posters.
This essay is to study the elements of movie poster design through the analysis of historical documentary of its image, words, color, and layout. The material is from the movies which were released from the year of 2011 until March of 2012, filtering 10 from the top 20s and the same genres to analyze the style of the posters in order to understand the visual composition and exploitation in four major parts:
（１）The origin of the movie poster, its development and the ways of design.
（２）Different design technique from hand-drawing, billboard posters, computerized standee, posters, or print on domestic and overseas posters.
（３）Analysis of visual composition of a poster to explain the ways how a poster expresses.
（４）By the results of the study to apply on personal works to understand the utilization of the design on individual creative works.
From the collection and analysis of the documents to understand the origin of movie posters and further discussion on its design, we can provide the movie poster collectors such results. Also with the result of the study on movie poster creation, I hope the explanation of the design and propaganda to let the audience to get a better understanding.
| Identifer | oai:union.ndltd.org:TW/101NTNU5619002 |
| Date | January 2012 |
| Creators | Chen, Li Chi, 陳麗琦 |
| Contributors | 張柏舟 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 155 |
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