碩士 / 國立臺灣海洋大學 / 航運管理學系 / 101 / By Integrating both horizontal and vertical between different companies in shipping industries, link major business functions and business processes within and across companies into a cohesive and high-performing strategy activity to get win-win deal. The purpose of this study is to discuss the relationships among knowledge sharing, marketing capability, collaboration, and performance in maritime transport chain. Through the linkages between the factors will contribute to the whole maritime supply chain co-marketing integration.
A total 700 questionnaires were sent to the managers of organizations in Taiwan maritime industries, including port authorities, shipping companies, agents, forwarders, and others. 247 responses were received, and 210 were found to be valid for a usable response rate of 30%.
The article uses exploratory factor analysis, reliability analysis for collected data. By using multiple regression analysis, the results of the hypothesis testing show that knowledge sharing and marketing capability have positive effects to collaboration, knowledge sharing has positive effects to marketing capability; performance is positive effects from collaboration.
Based on the collected data and analyzed, we concluded that marketing capability mostly affected by knowledge sharing in the supply chain setting. Maritime transport partners are willing to trust and continuous exchange of knowledge, information, so that each collaboration more closely, to simplify the process to improve the overall performance of the target. Therefore, successful collaborations will lead to improvements in supply chain performance and raise service quality.
| Identifer | oai:union.ndltd.org:TW/101NTOU5301011 |
| Date | January 2013 |
| Creators | Bo-Cheng Shie, 謝博成 |
| Contributors | An-Shuen Nir, 倪安順 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 75 |
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