碩士 / 國立臺灣大學 / 企業管理碩士專班 / 101 / Taiwan has always been renowned for its excellent manufacturing capabilities. In recent years, the manufacturing sector has had to respond to changes resulting from the transformation of global and cross-strait economic and trade environments. For example, the service sector has become increasingly important, and the logistics industry, now a key player in the upstream and downstream industries, has great influence on customer satisfaction and operating costs. This paper explores how the aircraft materials logistics industry can gain competitive advantage by developing an information integration platform. The key points of discussion are:
1. What is the current status of the aircraft materials logistics industry? What are the opportunities for development?
2. How can logistics enterprises enter a niche market and provide good supply chain services in a competitive environment?
3. How can logistics enterprises use an information integration platform to develop a Blue Ocean Strategy and achieve a unique competitive advantage?
After reading relevant literature and conducting a case study of Leader Mutual Company, the authors of this paper discusses several important findings:
1. In general, international logistics enterprises should set a goal for growth and global integration.
2. International logistics enterprises should combine various resources to provide holistic solutions.
3. Related enterprises should focus on developing their own supply chain management and strengthening their unique core competencies.
This paper states that the logistics industry should continue to develop its information integration capabilities to improve the overall capacity of integrated logistics services; avoid blending into the high homogeneity of the Red Sea market competition; and seek to enter niche markets to enter the Blue Ocean market.
| Identifer | oai:union.ndltd.org:TW/101NTU05121140 |
| Date | January 2013 |
| Creators | Chia-Chi Cheng, 鄭家驥 |
| Contributors | 陸洛教授 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 69 |
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