碩士 / 國立臺灣科技大學 / 管理研究所 / 101 / This paper mainly discusses the software in portable navigation (PND) industry leading brands on PND software development strategy cases. PND industry experienced high growth in 2004-2009 after commenced its slow maturation into competition in the market trends from mere hardware costs from economies of scale, gradually moving towards software development capabilities showdown. Case company in the game in this competition,by understanding how to navigate the software industry development characteristics and user expectations, The successful transformation of the ability to identify the core elements to be able to continue to maintain and expand product market share.
Cases on strategic positioning and development process of analysis, the conclusions of this study are the following, as the case may be in the future strategy formulation and execution side approach include: first, "Periodic Navigation Map Update convenience"; Second, "Have the correct and complete navigation map data"; Third, "Emphasizes humane user interface and additional unique features."
For cases in the future development of portable navigation software, this study also made the following suggestions first, “Actively cut smartphone with wireless networking software applications for portable navigation applications”; second, “Enter the In-car car audio and video integrated navigation software worn equipment applications”; Third, “Crossed the border into outdoor fitness training with professional sports applications”.
Portable navigation is a highly dependent on software integration skills and capabilities of the industry. From the above summarized the key success factors of the navigation software, navigation software itself adequately explain the expectations of the consumers in the spindle. Therefore, the case company in this whole policy implementation process must be fully able to understand their own abilities and expectations of consumers, the brand is able to maintain and grow long main momentum.
| Identifer | oai:union.ndltd.org:TW/101NTUS5399044 |
| Date | January 2013 |
| Creators | CHANG, WEN-TSENG, 張文昌 |
| Contributors | Shun-Chiao Chang, 張順教 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 78 |
Page generated in 0.002 seconds