碩士 / 國立高雄大學 / 高階經營管理碩士在職專班(EMBA) / 101 / In this study, we explored and analyzed Kinmen Shuitou Port clearance service quality and customer satisfaction. We discussed customer service quality and customer satisfaction in associated with various demographic variables, e.g., gender, age, marrital status, nationality…etc.
We applied SPSS 15.0 to analyze 314 effective questionnaire surveys out of total 400 surveys distributed, i.e., 78.5% of effective response rate. According to empirical results from descriptive statistics and one way ANOVA (analysis of variance), there exists positive and significant correlation between service quality and satisfaction for Kinmen Shuitou Port. Moreover, the service quality and customer satisfaction in Kinmen Shuitou Port are partially significantly different in accordance with demographic variables.
| Identifer | oai:union.ndltd.org:TW/101NUK05457029 |
| Date | January 2013 |
| Creators | Jen Chen, 陳真 |
| Contributors | Ming-Jang Weng, 翁銘章 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 67 |
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