碩士 / 靜宜大學 / 觀光事業學系 / 101 / The objective of this research was to figure out, from operational policy maker and chief operating officer’s points of view, how an enterprise corporation ran business on medium and small sized business hotels, established innovation business models with asset revitalization plans, and gained great business performance.
Methods: Case studies and in-depth interviews were used in this research. With the encoding and decoding of the interviews, an enterprise corporation’s innovation business models for hotels were analyzed.
Results:
1. The cases in this research all established innovation business models with asset revitalization plans on hotel businesses successfully.
2. Creating owned brands and brand advantages are the targets for maximizing corporations’ revenues after asset revitalizations.
3. Making full assessment of government policies is the very first process to business strategies.
4. The performance of a professional manager and an executive team is the core of enterprise transformation and asset revitalization.
5. Upgrading soft power in service and providing innovative service to customers are the successful keys to service industry.
6. Asset revitalization was the dream and important business strategy to the chairperson and seniors in the corporation.
7. Hotel location selection criteria were based on the functions of nearby business district and then the advantages of product portfolios are created.
8. E-commerce is a new and important point in marketing.
9. Enterprise resources were rearranged during the processesof asset revitalization to create network economy without orientation.
| Identifer | oai:union.ndltd.org:TW/101PU000571018 |
| Date | January 2013 |
| Creators | Shieh, Shujen, 謝樹人 |
| Contributors | Wu, Chengho, 吳政和 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 91 |
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