碩士 / 南台科技大學 / 休閒事業管理系 / 101 / The Port of Kaohsiung was the world’s thirteenth largest container port in 2011. It is Taiwan’s important port for import and export trade. As the operating model of global commercial ports oriented towards multipurpose development, not only do the original functions of a port need to be maintained, but also a new type of recreational functions needs to be planned, so as to improve the port’s added values and functions. The Kaohsiung Fisherman’s Wharf is located in Piers 2-15 of the Kaohsiung Port at the end of Cisian 3rd Road in Kaohsiung City, which connect both banks of the Love River. This area has convenient surface transportation network and Kaohsiung Mass Rapid Transit system that are connected with tourist attractions in the city, and a variety of attractions nearby (including Pier 2 Art Center; Kaohsiung Port Station; Shoushan Park; Sizihwan Bay and Cijin District in the southwest). With the advantages described above, the Wharf and its surrounding water-friendly attractions has formed a new urban bay tourism route and this route becomes a local tourist attraction featuring “Harbor Capital”. Therefore, “Kaohsiung Fisherman’s Wharf and Its Surrounding Water-friendly Attractions” were chosen as the study site. The survey questionnaires were distributed to participants one-on-one from April 5 to April 18 2013 in order to gain an understanding of the relationships among tourists’ travel motivation, satisfaction, and their willingness to revisit. The difference between tourists’ backgrounds was also compared and analyzed. A total of 422 valid questionnaires were retained, and data were analyzed using descriptive statistics, item analysis, factor analysis, t-test, analysis of variance (ANOVA) and regression analysis. The research findings show that part of tourists’ demographics and travel characteristics reveal significant difference on travel motivation and satisfaction. Tourists’ travel motivation significantly predicts satisfaction. Both tourists’ travel motivation and satisfaction are significantly predictive of willingness to revisit, with satisfaction the more powerful one.
| Identifer | oai:union.ndltd.org:TW/101STUT8675029 |
| Date | January 2013 |
| Creators | PENG SHENG-TA, 彭盛達 |
| Contributors | 陳慧玲 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 127 |
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