An Interpreting Discourse in Interior Design and Decoration Creativity for Designer Boutique Apparel Flagship StoresA Case Study in Designer Boutique Apparel Flagship Stores in Kaohsiung / 名牌服飾精品旗艦店室內設計裝修創作論述 —以高雄服飾精品旗艦店為例

碩士 / 東方設計學院 / 文化創意設計研究所 / 101 / Interior decoration and design can be categorised into four major types according to their characters, and these four major types are: residential space, commercial space, office space, and public space. This interpreting discourse focuses on commercial space type, and “the decoration and design in designer boutique apparel flagship store” is its specified study subject. This comprehensive exploring study is from academic applications, construction managements, tosystematically arrangedoutcomes which can provide a sharable experience and also as references for working in similar design.
This study begins from understanding marketing positioning of products; consumers’ levels and marketing target that are issues before a design project. Then a step further, it is to discuss the style in creating process, to find the elements; to add applicable design languages; to focus on spatial psychological effects and interactions, and to integrate design theory with design practice.According to natures in the ways of using a place, a plan was developed and then ideal moment system was considered to be added. In the end, entire design performance via forms, colours, and textures, and lightings was developed. To apply theories in long-period practice experience and construction knowledge, it promotes the level of design presentation. This lead a space from basic considerations such asphysical usage, in convenience, comfortable, safety, and function issues, to a quality space design presentation with the sensibility in aesthetic feelings. This matches modern classic and also demonstrates unique taste and style.
Through this creative project, the core value of design essential concepts and spatial innovation are proposed. It put spatial aesthetics with an attractable commercial behavior in a designingboutique apparel flagship store. This is a physical real case to use academic in practice.It wishes to satisfy consumers’psychological needs and create the happiness in shopping experience, and these aims meet a client’s commercial purpose.Additionally, it provides valuable and successful examples with innovation design concepts are proposed.

Identiferoai:union.ndltd.org:TW/101TFDU0785010
Date January 2013
CreatorsLo, Han-Lung, 駱漢隆
ContributorsSu,Ying-Cheng, Lin, Kai-Li, 蘇英正, 林凱莉
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format100

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