A Study on the Nostalgia Healing Fashion for Adult Group via Movie Media-An Example by the Cape No.7 / 電影媒體上班族群媒體療癒風潮之研究-以電影海角七號為例

碩士 / 東方設計學院 / 文化創意設計研究所 / 101 / A movie, an ordinary miracle of the economic downturn, composes and reflects Taiwanese wish and sustenance, thus forms a national topic and triggers researchers’ motivation to further explore.
  The purposes of this study were: 1.Explored the functionality of media therapy from Cape No. 7-based for office staff groups. 2. Explored the factors of success in media therapy wave in Taiwanese office groups based on the Cape No. 7. 3. Analysis of more perception and views in different gender and office groups audience for the movie Cape No. 7 media treatment.
  The literature analysis, semiotics, history, comparative laws were used in this study. And the Internet questionnaire surveys and SPSS were implemented for statistical analysis. According to the result of analysis of information above, four conclusions were proposed:
1.The main function of media therapy was learning.
2.Movie Cape No. 7 situational life narrative inspired the audiences' collective unconscious role identity and more audience self-healing effect.
3.The success factors of movie Cape No. 7 were the media healing audience can be seen from his own shadow and can be find a long-lost collective identity.
4.Ten view points of different audience of gender and office groups about the media treatment for Cape No. 7 were summed up.
  In addition, the research also proposed some of point for the related industries and directions of future research.

Identiferoai:union.ndltd.org:TW/101TFDU7785006
Date January 2013
CreatorsZheng, Yong-Bin, 鄭永斌
ContributorsLin, Kai-Lee, 林凱莉
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format207

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