Evaluating the Logistic Management Performance and Risk in Personal Computer Industry / 全球個人電腦產業運籌管理績效與風險之探討

碩士 / 東海大學 / 工業工程與經營資訊學系 / 101 / In global personal computer industry, the brand companies can control the purchase orders and selling price, and ODM factories have to store the raw materials, finished products and provide the global logistics management services to gain the orders from brand companies. This study separates PCs into two categories; (1) foreign brands (2) ODM factories. The sampling period was from 2006 through 2012. To start with, input oriented DEA BCC modal approach is used to analyze the asset utilization efficiency and pure technical efficiency. The input variables include: Inventory, Accounts receivable and Fixed asset; outputs consist of Operating income and Pre-tax income. Further, DEA-window analysis is used to evaluate the relationship between operating efficiency and risk for each individual company contained in this study. In the final stage, the Tobit regression can examine the relationship between logistic utilization and pure technical efficiency. The results of the actual evidence revealed the following outcome:1.Brand companies focus on its own businesses which have higher fixed assets. Because of the hegemony of purchase orders, the brands transferred inventory and AR to ODM factories for reducing its risk. Most brands are in the low risk and high reward region which is the best position. Therefore, the decreasing inventories make them become relatively efficient units.2.Because the ODM factories invested too much inventories, AR made them become relatively inefficient units and most of ODM factories are in the high risk and low reward region by DEA-window analysis. In regression results, the ODM factories should sacrifice of its performance of inventories to increase the brands’ operation performance for getting more orders.

Identiferoai:union.ndltd.org:TW/101THU00030022
Date January 2013
CreatorsChin-Shao Fan, 范晉韶
ContributorsJau-Shin Hon, Kun-Te Hu, 洪堯勳, 胡坤德
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format63

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