碩士 / 淡江大學 / 國際企業學系碩士在職專班 / 101 / Since Taiwan signed the Economic Cooperation Framework Agreement (ECFA) in 2010, all local banks have been active in extending their services to China. Shanghai is the largest city in China, and the income level of Shanghai’s local residents is also high. It has a large market potential for Taiwanese banks. Besides, Shanghai’s Twelfth Five-Year Plan also stresses development of small and medium-sized enterprises (SMEs). Under ECFA, Taiwanese banks are permitted to set up financial service branches in China. T Bank saw this great opportunity to develop their market in China but was unable to become one of the first Taiwanese banks to set foot in China. Therefore, T Bank attempted to expand in China through a strategic alliance with local Chinese banks. How T Bank should formulate its competitive strategy is the issue driving this research.
The research case in this study is T Bank. Based on the theoretic framework proposed by Lin and Pao (2004), this study attempted to explore the elements of T Bank’s competitive strategy formulation. First of all, this study analyzed the strengths and weaknesses of T Bank’s internal environment using McKinsey 7S model and the opportunities and threats of the industry environment using the Five Forces Model. Later, this study evaluated the influence of the macro environment using PRESTEL model. Finally, this study conducted an integrated analysis of the internal, industry, and macro environment to find how T Bank’s competitive strategy should be formulated and how it can execute the strategy to complete the given mission. In Taiwan, T Bank is a bank for SMEs and therefore has clients all over the island. Although the SMEs lending business in Shanghai is highly competitive, T banks has some powerful advantages, including specialization in serving SMEs and a large client base. Through an optimal strategy of “expanding the service volume for SMEs by building an alliance with local banks”, T Bank can accomplish its mission of “gaining the largest share of SME loan market in Shanghai”.
| Identifer | oai:union.ndltd.org:TW/101TKU05320017 |
| Date | January 2013 |
| Creators | Pei-Rung Shieh, 謝佩容 |
| Contributors | Jyh-Horng Lin, 林志鴻 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 89 |
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