碩士 / 國立中正大學 / 企業管理研究所 / 103 / Taiwan’s export of eels to Japan, not only provides the country with substantial foreign exchange, but also benefits the fishing industry, and improving the living standards of fishermen. It’s peak came in 1991, with a total value of over USD 560 million dollars, which represented more than 50% of the market in Japan, thus earning the elite status of eel kingdom.
Even though it looks like the eel industry is very abundant, in recent years, it has been facing a never-before-seen competition – China. As China opens up to foreigners, its economy has expanded internationally, which allow its eel cultivation market to grow rapidly, in 1996, it has overtaken Taiwan’s spot in Japan’s market.
Also, in June 2014, International Union for Conservation of Nature (IUCN) announced that eels have been added to the seafood red list. Although it would not directly prevent the sales and consumption of eels, since then, the global market of eels might have been affected. Therefore, Taiwan’s eel industry is not only facing the problem of quality breeding issues, but also issues concerning economics, commerce, trade, environment and political issues.
Thus the main object of this research is to use value networking to explore Taiwan’s eel industry, to breakthrough the traditional competitive thinking, to renew and improve the position of the industry chain, develop strategic planning, benefits of a centralized economic scale, and even joining forces with secondary competition to overthrow the primary competition.
Thus, for the value chain method, there are four strategical proposals :
1.Proposal to Supplier : corporations should work with suppliers, to ensure the supply and quality of the raw materials.
2.Proposal to Client : corporations should use strategic development of product discrepancy, to increase customer value.
3.Proposal to Competitors : corporations should use strategic development of sales verification, to create different markets and establish entry barriers
4.Proposal to Complementary : corporations should use strategic development of the integration of supply and demand, to boost themselves and their complementaries’ profit values.
| Identifer | oai:union.ndltd.org:TW/102CCU00121084 |
| Date | January 2015 |
| Creators | Chen, Chien-Hua, 陳劍華 |
| Contributors | Hsu, Chia-Wen, 許嘉文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 142 |
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