碩士 / 中華大學 / 機械工程學系碩士班 / 102 / This study aims at exploring the relationship between P Experiential marketing, brand image, satisfaction, loyalty. The main purpose of this study was to: (1) Investigate current situation of Experiential marketing, brand image, satisfaction, loyalty. (2) Explore the different influence effect of different variables on the Experiential marketing, brand image, satisfaction, loyalty . (3) Analyze the relationships between Experiential marketing, brand image, satisfaction, loyalty.
After collecting and summarizing related literatures, To achieve the above-stated goals, surveys were conducted using purposive sampling. A total of 200 questionnaires were issued and 157 were valid. Descriptive statistics , T test , Anova, Pearson-moment correlation correlation analysis were used to analyze the data.
The study results are as the following: (A) Experiential marketing, brand image, satisfaction, loyalty has a positive impact.(B) different backgrounds having differences in Experiential marketing, brand image, satisfaction, loyalty.
.Finally, according to the researchers findings were suggestions for businesses, and subsequent studies, in order to be helpful for the future development.
Keywork: Experiential marketing, brand image, satisfaction, loyalty
| Identifer | oai:union.ndltd.org:TW/102CHPI5489022 |
| Date | January 2014 |
| Creators | CHANG,LI-CHUNG, 張力中 |
| Contributors | CHEN,CHING-I, 陳精一 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 45 |
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