碩士 / 大葉大學 / 管理學院碩士在職專班 / 102 / This study explored the relationship among recreational fishing tourists’ characteristics, attraction of recreational fishing, tourists’ satisfaction and behavioral intention. Based on the results, this study proposed specific suggestions as reference for operation, management and development of managers of fishing boat. This study collected 54 valid samples. The questionnaire included four parts: attraction of recreational fishing, tourists’ satisfaction, behavioral intention and characteristics. Data were analyzed by SPSS 18.0.
According to research findings, different tourist characteristics did not have significant differences on attraction of recreational fishing. However, attraction of recreational fishing positively influenced tourists’ satisfaction. Recreational fishing tourists’ satisfaction positively influenced behavioral intention. Hence, when tourists were more satisfied, they would be more loyal. Contribution of this study was to propose tourists’ behavioral intention model of recreational fishing. This study suggested that fishing boat captain should make more efforts on attraction of recreational fishing in order to positively influence tourists’ behavioral intention.
| Identifer | oai:union.ndltd.org:TW/102DYU01121281 |
| Date | January 2014 |
| Creators | Tseng Wen Pin, 曾文濱 |
| Contributors | 莊宏富 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 70 |
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