碩士 / 國立金門大學 / 運動與休閒學系 / 102 / The purpose of this research was to investigate the relationship among participation motivation, perceived value, satisfaction and behavioral intention. The subjects were the participants of Kinmen-Xiamen Crossing Competition and Kinmen Long-distance Open Water Swimming Competition in 2013. A questionnaire was used in this study, and the research instruments included participation motivation, perceived value, satisfaction and behavioral intention scales. The study used convenience sampling and collected 569 valid questionnaires. After the questionnaires were returned, they were analyzed with SPSS statistical software. The data analysis methods included descriptive statistical analysis, independent sample t-test, one-way ANOVA, Scheffe’s method, Pearson product-moment correlation and multiple regression analysis. The study results included the following:
1. Participation motivation had the highest score in capacity enhancement; perceived value had the highest score in acquisition value; and satisfaction had the highest score in activity planning.
2. In different background variables, there were significant differences in participation motivation, perceived value, satisfaction and behavioral intention.
3. The participation motivation, perceived value, satisfaction and behavioral intention had a significant positive correlation.
4. Acquisition value, transaction value, and personal improvement affect the satisfaction of the participant. The results indicated that acquisition value led to a higher level of satisfaction. Behavioral intention is affected by acquisition value, equipment and services, transaction value, activity planning, social relationship, and incentive prize. The results indicated that behavioral intention was most influenced by the acquisition value, followed by equipment and services, transaction value, and, lastly, activity planning.
Based on the findings as mentioned, it is suggested that the organizer should set up different groups for participants with different ability levels. Second, it should promote the group registration for attracting companies or enterprises to participate. Moreover, it should consolidate the male participants and attract more female ones to take part. In addition, equipment and services should be improved in order to establish a good reputation. Finally, the organizer should strengthen the overall planning and increase economic benefits from the swimming crossing activities. Results of this study provided suggestions such as adopting qualitative research and developing longitudinal assessment for future research; also, by integrating different swimming activities and comparing the differences among them, the organizer can have better planning and strategies.
| Identifer | oai:union.ndltd.org:TW/102KMIT0571002 |
| Date | January 2014 |
| Creators | Yu-Mei Weng, 翁郁玫 |
| Contributors | Shen Tung, 董 燊 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 115 |
Page generated in 0.0124 seconds