碩士 / 開南大學 / 商學院碩士在職專班 / 102 / In recent years, tourism activities embed cultural features have been an important strategy for local development in Taiwan. For Taoyuan County, in Jhongli district, the “Ren Hai Temple” has a long history and rich in cultural connotation. It is quite worth to develop a cultural tourism for Taoyuan County. In addition, the “Jhongli Ren Hai Temple” is located in downtown of Jhongli, it not only has the convenient advantage of transportation but also has the cultural value in evolution of temple building. If it coordinates the development of Taoyuan Aerotropolis, it will make more prospective economic benefit from development of cultural tourism for“Jhongli Ren Hai Temple”. Therefore, this study takes The “Jhongli Ren Hai Temple” as an example to explore how the strategies are made on the viewpoint of culture and tourism. The results wish can drive the local development of Jhongli, even increase the cultural connotation and bring the crowd to create more economic benefits for Taoyuan area.
This study provides a systematic assessment model for possible development strategies of culture and tourism based on developing The “Jhongli Ren Hai Temple” into a cultural tourism site with characteristics. The assessment model is constructed by VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) approach based on weighting of Entropy method under fuzzy decision making environment. This approach can effectively and conveniently measures the comprehensive performance of development strategies of culture and tourism. Besides, the results and processes are good references to the culture and tourism industry in taking the decisions making for planning activities or strategies of culture and tourism.
The results of the survey indicate that the best development strategy for The “Jhongli Ren Hai Temple” is to conduct special exhibition activities, and even combine the other strategies such as tourism marketing, environment reconstruction and community empowerment as the second best development strategies. In addition, constructing image commercial district is the worst development strategy for The “Jhongli Ren Hai Temple”.
This study suggests that it should preserve local cultural assets, develop cultural creative industry of The “Jhongli Ren Hai Temple”, and conduct special exhibition activities before festivals, and then it will achieve great development results.
| Identifer | oai:union.ndltd.org:TW/102KNU01318067 |
| Date | January 2014 |
| Creators | TSAI YI CHIEN, 蔡依倩 |
| Contributors | Shih-Tong Lu, 呂世通 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 75 |
Page generated in 0.0153 seconds