碩士 / 國立高雄應用科技大學 / 國際企業系碩士在職專班 / 102 / Solar boat cruise has become one of the most special and important scenic spots in Kaohsiung. The new generation boat, solar boat, is manufactured by using the most advanced solar technology and has a exquisite look.Moreover, its design also has environmental protection characteristics such as zero pollution, zero oily smell and zero noise. These specialties make solar boat become one of the key elements to attract tourists to Kaohsiung.
The aim of this paper is to investigate whether the background variables of different solar boat customers have influence on the service quality, perceived value, customer satisfaction and customer loyalty, and also the relationship between service quality and perceived value. At last, this paper discusses whether service quality and perceived value will influence customer satisfaction and loyalty. Based on this purpose, this paper firstly consolidated relevant domestic and international research achievements and then set up the theoretical framework for this research.
The questionnaire object is the customers taking the solar boat in Kaohsiung and the geographic scope is the route from WuFu Bridge to Jianguo Bridge. The survey period is from Mar to Apr 2014. Five hundred questionnaires were distributed to the participants and 486 of them were returned. The final response rate is 91.4%. With these data the reliability analysis, variance analysis, Pearson analysis and regression analysis are conducted.
The result of this research shows that service quality has a positive impact on perceived value and customer satisfaction, perceived value has a positive impact on customer satisfaction and customer loyalty, and customer satisfaction has a positive impact on customer loyalty.
| Identifer | oai:union.ndltd.org:TW/102KUAS1214012 |
| Date | January 2014 |
| Creators | Yen-Hung Chen, 陳彥宏 |
| Contributors | Jen-Yao Lee, 李仁耀 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 105 |
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