The SWOT Analyswas on Pioneering a Metal Factory Abroad--A Case Study in Jiangsu China / 金屬業廠商海外建廠之SWOT分析研究—以中國江蘇為例

碩士 / 嶺東科技大學 / 國際企業研究所 / 102 / The research took a forging company which was in the middle of Taiwan as a case study. Next, this paper used semi-structured interviews and interviews managers from different five departments in the company. In addition, this study further used SWOT analyses which were Strength (S), Weaknesses (W), Opportunity (O), and Threats (T) and take a company of forging industry which was located in middle part of Taiwan as our case. To investigate the experiences and pros and cons that set up the factories in Suzhou, China. The results showed that the advantages including better technology, expertise, after-sale service. On the contrary, the disadvantages include higher research and development (R & D) costs, machinery costs and language. Yet, there were huge opportunities for market, economies, transportation. As for threats, there were competitors, substitutes and other brands. Based on these results, the company should maintain the technology skills, expertise for their advantages, capitalize on the huge market and the transportation in China. In addition, to improve internal weaknesses of high cost and avoid the threats of competitors and substitutes. According to the above reasons, the program was practical for the metal case factory abroad in Jiangsu China.

Identiferoai:union.ndltd.org:TW/102LTC00320017
Date January 2014
CreatorsLung-Hua Chiang, 江榮華
ContributorsShu-Hsi Ho, 何淑熙
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format55

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