A Comfort Visual Communication Design Model for the Study of Poster Design / 從海報設計探討舒適之視覺傳達設計模式

碩士 / 嶺東科技大學 / 視覺傳達設計系碩士班 / 102 / Because of the boosting developement of visual communcation design, Taiwan has became the country which holds most poster design campaigns and creates numerous excellent posters in the world after World War II. Meanwhile, there is a growing worry about the uncomfort of visual environments by these uneven posters. In accordance with smartphones and tablets has became popular and universal after 2007, the ubiquitos internet access environmant comes to be true. A comfort visual comunication design model will be important because there will be more and more visual information filling visual enrionments in the future. First, this study researched the pulished theroies by visual communication designers and professors to conclude the 5 rules of comfort visual communication design. It lessoned the rules by case studies of 2011-2013 winners of iF and Red Dot communication deisgn awards. In the final stage, it proved it's authenticity by two-stage questionnaire surveys of 60 people and 12 visual communication design experts.
This study established it's own comfort visual communication design model by comparing with the model of communication actions which was contributed by Jürgen Habermas and submitted it to be a reference for future visual communication designers.

Identiferoai:union.ndltd.org:TW/102LTC00634011
Date January 2014
CreatorsChung-Liang Yang, 楊中樑
ContributorsYi-Qun Fu, 符逸群
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format167

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