碩士 / 銘傳大學 / 資訊管理學系碩士班 / 102 / Recently, social networking sites (SNS) have met users’ demand for information exchange and maintaining interpersonal, and a number of studies have investigated the intention and behavior for active SNS users. However, past studies have revealed the existence of lurkers. Lurkers are usually read others’ posters or information, but they rarely or never make posts of their own. This behavior is called "lurking," and it may disrupt the flow of information within the community. For this reason, it is necessary to understand why some users lurk.
This study is focused on Facebook, the most famous SNS. In light of past studies regarding lurking, we identify and investigate personal factors influencing intention to lurk as privacy concerns, knowledge sharing self-efficacy, perceived cost, altruism and egoism. We also investigate the social factors of identity and intimacy within the SNS community. The results show that verbal intimacy, privacy concerns, knowledge sharing self-efficacy and egoism significantly affect a lurker''s intention to continue lurking on Facebook. The research conclusions will provide suggestions for SNS developers and future research studies.
| Identifer | oai:union.ndltd.org:TW/102MCU05396027 |
| Date | January 2014 |
| Creators | Ting-Wei Chen, 陳廷維 |
| Contributors | Li-Chun Huang, 黃莉君 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 83 |
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