Competitive Advantage of Taiwan Yacht Industry / 台灣遊艇產業之競爭優勢

碩士 / 國立中興大學 / 科技管理研究所 / 102 / The key of this study is to establish the structure of Taiwan Yacht Industry, will be divided into six categories yacht suppliers, and the industry has a key influence as the key suppliers to discuss their Critical Success Factors(CSFs), yacht industry supply chain to understand whether there is unique mode of operation, and to support the development of the yacht industry. The study found that the key factories in this category is the leader of industry. And has been a Critical Success Factors(CSFs) in each category key suppliers. Including: engine class are price, delivery speed and service; Hardware manufacturers class are manufacturing capabilities, high quality and product strategy; propeller class are research and development, database and quality; hull material class are human resources, identify potential demands, expand business scope, execution, innovation and brand; dressing materials class are target focus, immediate service , sense of crisis and risk management; agents class are product information gathering and judgment, technical support and after service. The supply chain of Taiwan''s yacht industry, research shows that suppliers have the ability to contribute to the overall development of the common characteristics of the industry, including: adaptability, flexibility and provide total solution. Finally, based on the literature review and the findings can be sure of Taiwan Yacht Industry has competitive advantages.

Identiferoai:union.ndltd.org:TW/102NCHU5230001
Date January 2014
CreatorsFang-Chia Chang, 章芳嘉
Contributors沈培輝
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format124

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