碩士 / 國立交通大學 / 運輸與物流管理學系 / 102 / In the post-deregulation era, since American Airlines successfully implemented the revenue management (RM) to defeat the new airlines with low-price strategies, RM has become a common and important technique in the airline industry gradually. However, along with much more competition in the airline industry, it will be more necessary for the airlines to conduct market segmentation with various attributes such as Expiration、refundability、mileage accumulation etc. in the multi-price product strategy and combine with an effective seat control strategy. In the past research on the RM topic for the airline industry, most of them simply concentrate on the quantity-based RM (ex: seat inventory control) and price-based RM (ex: pricing differentiation).Although related researches considering consumer behavior, Q-RM and P-RM are discussed later, it is few research to take the consumer choice behavior into accounted to explore how to design the fare class product. As a result, under considering the consumer choice behavior, this study will utilize consumer willing to pay(WTP) to decide the choice probability and combine with the seat control strategy to establish a fare-class product design model for the reference in the practical administrative strategy of airlines industries. Results show that in the appropriate consumer WTP, as the demand goes up, the trend for the design on fare class product will be the dual-attribute market segmentation strategy at first and then be changed into the single-attribute market segmentation strategy, finally be transformed into single-market dynamic pricing strategy with best attributes. At the same time, we also find that the design on fare class products will be different when the WTP changes. Hence, it is evident that the airlines should modify the fare class product design based on the customers demand.
| Identifer | oai:union.ndltd.org:TW/102NCTU5423056 |
| Date | January 2014 |
| Creators | Zhu, Shao-Qing, 朱紹青 |
| Contributors | 黃寬丞 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 39 |
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