碩士 / 國立交通大學 / 管理學院高階主管管理碩士學程 / 102 / Taiwan's banking system promote their expansion through establishing branches. Since the government opened a new policy for private banks to set up several new branches, the banking market became saturated. In recent years, due to the strict control to release a new branch license of banking authorities, the bank's head office has to evaluate carefully for opening the new branches. Especially a new branch located place is what they most concern about.
Therefore, the establishment of new branches is an important business strategy of the banking financial system. This study analyze through the relevant literature and practical case in C branch, and evaluate the strategy of establishing the C branch’s location in the region of Jubei City, Hsinchu County area. The C branch was analyzed by using SWOT, Blue Ocean Strategy in their branch operations point of view, quickly match with the market needs, and avoid vicious competition in the banking industry. Not only to avoid vicious price war, but also to achieve breakeven as soon as possible, and the most importance is to make profit.
After comprehensive analysis of this study, we discuss the conclusions after its initial SWOT analysis in the first three years, and verify the key success factors to establish a new branch location by questionnaire interviews with experts.
| Identifer | oai:union.ndltd.org:TW/102NCTU5627049 |
| Date | January 2014 |
| Creators | Huang,Ching-Tsung, 黃慶宗 |
| Contributors | Chen, An-Pin, 陳安斌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 52 |
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