博士 / 國立嘉義大學 / 企業管理學系 / 102 / Recently, yacht tourism has become one of fast growing marine tourism activities in Taiwan. Understanding and further improving yachting tourists’ requirements during their staying at harbors (destined marina) in order to enhance tourists’ satisfaction is regarded as one of the most imperative issues to attract yacht sport tourism participation. The research aims to explore the critical factors influencing tourists’ participating yacht tourism activities, which is so called “Attractiveness of Sport Tourism” of the yacht, then to construct an evaluation model of yacht marinas. Firstly, literature review and semi-structured expert interviews were employed to summarize preliminary important factors regarding yacht tourism that induce four dimensions and 31 indices. The key indices were further selected by Fuzzy Delphi Method (FDM) through experts’ consensus. Then, on one hand, the Kano model questionnaires were applied to collect experienced yachting tourists’ opinions to categorize the 24 indices(the screened threshold value set at 0.750 using FDM) into “Must-Be Attractiveness”(7 indices), “One-Dimensional Attractiveness” (2 indices), and “Attractive Attractiveness”(15 indices). On the other hand, in consultation with domain experts, Fuzzy Analytic Hierarchy Process (FAHP) was adopted to prioritize the relative weights among the factors(dimensions/indices). The result shows that “Natural Resource Environmental attractiveness” is the most important dimension of yacht sport tourism attractiveness, followed by “Social-culture environmental attractiveness”,“Activity facility nvironmental attractiveness”, and “Management environmental attractiveness”. Amongst the 15 indices(the screened threshold value set at 0.785 using FDM), the highest weighted indices is “Laws and regulations with government’s support”, then followed by “Hydrology and safety”, and “Coastal scenery”. Finally, with respect to the weighted indices, a comprehensive analysis using VIKOR method was performed to rank the seven yacht marinas in Taiwan. The analytical result indicates that Wushih Harbor, Bisha Harbor, and Dapeng Bay are ranked as the best group; Houbihu Marina and Longdong Marina are ranked as the second one; then Budai Marina and Wuqi Harbor are the last two, respectively. In order to facilitate yacht tourism development in Taiwan, government related institutions are advised to first focus on improving the relevant aspects of natural resource environmental attractiveness. Furthermore, establishing sound laws and regulations of yacht tourism with government’s support and enhancing hydrology and safety should be more emphasized as well. In addition, according to the proposed evaluation model, referring to the analytical results by VIKOR, the yacht marinas can pinpoint their areas needed most improvements and locate resources properly on associated infrastructures to plan their future construction. It is hoped that each yacht marina in Taiwan can have a balanced development and make Taiwan a globally known excellent yacht tourism destination.
| Identifer | oai:union.ndltd.org:TW/102NCYU5121002 |
| Creators | Hai-Ching Lee, 李海清 |
| Contributors | Hung-Yi Wu, 吳泓怡 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 117 |
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