碩士 / 國立澎湖科技大學 / 觀光休閒事業管理研究所 / 102 / Penghu is an island county with unique geography landscape, great diversity of coastal ecology, and prosperous tourism industry. But how to stand out in the intense competition market is an important issue. Service quality and experiential value act very important roles. The purpose of this study is to investigate the effect relationships among service quality, experiential value and loyalty on coastal recreation activities participators.
The survey conducts with questionnaires and purposive sampling at two beaches in Penghu, and 522 questionnaires were collected. Research methods include descriptive statistics, independent-samples t-test, one-way ANOVA and Structural Equation Modeling (SEM) by SPSS and LISREL.
According the results (1) Service quality has direct effect on loyalty. (2) Experiential value has direct effect on loyalty. (3) Service quality has direct effect on experiential value, and indirect effect on loyalty.
| Identifer | oai:union.ndltd.org:TW/102NPHT0742008 |
| Date | January 2014 |
| Creators | Ying-Feng Chen, 陳穎峰 |
| Contributors | Chun-Chieh Hu, 胡俊傑 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 128 |
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