碩士 / 國立屏東科技大學 / 農企業管理系所 / 102 / This thesis is aimed to, under the module of service quality proposed by Parauraman, Zeithaml and Berry（abbr. P.Z.B.）, and in the case of Tung Kang Fish Marketing Center, study the relations between service quality and the customers’ satisfaction. By means of descriptive statistics, reliability analysis, factor analysis, t-test, One-way Analysis of Variance, correlation analysis and Multiple Regression Analysis, it can be concluded as follow:
1.The marketing center is considered to be in high
intermediate level in service quality and customers’
satisfaction.
2.The diverse definition in service quality between genders.
3.The diverse definition in customers’ satisfaction among
different professions.
4.Service quality poses significant influence on customers’
satisfaction, and, in all respects, they are positively
influenced by each other.
Besides the conclusion of this study, the advice is also made as follow:
1.The improvement in the advertising of the marketing
center, especially on the Internet and publication.
2.Putting up the fishery information board including the
fish auction information, which helps to spread fishery
culture by making customers experience it in person.
3.Seminars on e-commerce, e-marketing can be held to develop
a bigger market and elevate the profit.
| Identifer | oai:union.ndltd.org:TW/102NPUS5688013 |
| Date | January 2014 |
| Creators | Chen, Jan-hen, 陳肇華 |
| Contributors | Lin, Yeong-shenn, 林永順 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 120 |
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