碩士 / 國立中山大學 / 高階經營碩士班 / 102 / The aim of this paper is to evaluate a Diversification for Yacht Manufacturer , the
background is that together with many other related legislations, yacht and motorboat regulations have been under reviewing and legislating during recent years. As a result the boating market has opened up in Taiwan. The very first "Taiwan International Boat Show" was held in Kaohsiung in May 8-11, 2014 and is named as "the Founding Year of Yacht for Taiwan Market". More than a few companies are fiercely gearing up to compete for domestic market share. Beside foreign companies, domestic yacht manufacturers, who had been focusing on exporting in the past, have focused on the domestic market to diversify their business developments. In addition to a domestic marine leisure activities survey, the case study, focus on a company, Taiwan H Group. This thesis paper has adapted PEST analysis on the domestic market and after performing assessment on Taiwan H Group current resources, according to Osterwalder and Pigneur (2010) ”Business Model Generation”. Unbundling each business model and adapting SWOT analysis tool to further evaluate the pros and cons, with proper action plans, which have resulted in, an independent business department, focused on the domestic market, alliance with other shipyards and involve in yacht club operating, expect to expand business field.
| Identifer | oai:union.ndltd.org:TW/102NSYS5457090 |
| Date | January 2014 |
| Creators | Yi-ling Wu, 吳逸苓 |
| Contributors | Yih Jeng, 鄭義 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 77 |
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