碩士 / 國立臺中教育大學 / 事業經營碩士學位學程 / 102 / Fulfillment of corporate social responsibility, sustainable development has become a business in which a strong push hands, but also the threshold of the 21st century global deployment in the enterprise. This study customer loyalty for the impact of corporate image, corporate social responsibility, the use of the entity issuing the way the survey questionnaire, past studies have shown no customer-side objects as discussed in this study will be the customer's point of view to explore the three dimensions influence between ANOVA and regression analysis as a basis for analysis, sample recovery was 207 questionnaires, reliability was 0.79, the validity of the shaft of the variance of each dimension were 63.93%, 52.64%, 68.16%. The results showed that, on the whole, corporate social responsibility to enhance the corporate image has a positive effect. Based on these results, you should choose a higher awareness of issues to improve the effectiveness of corporate image, thereby increasing customer loyalty.
| Identifer | oai:union.ndltd.org:TW/102NTCT0163006 |
| Date | January 2014 |
| Creators | GUO,RUEI-RAN, 郭瑞蘭 |
| Contributors | Chiu,Chou Kang, 丘周剛 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 56 |
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