碩士 / 國立臺灣師範大學 / 設計研究所在職進修碩士班 / 102 / This study explores how elements of Chinese characters, a unique cultural heritage shared by people across Taiwan, are applied to eco-awareness posters as a means of communication with the audience, as well as how environmental concepts can be taken to the next level and to explore new possibilities.
Both literature review and experimental art projects are the primary research methods in this study. By reviewing relevant literature, this study’s author identified major environmental concerns to determine the theme of his poster project accordingly, and then categorized different approaches to Chinese character formation.
Besides the four ideographic representation approaches: pictorial representation, non-pictorial representation, pictorial and non-pictorial mixtures, and pronunciation-based representation, the author (through analyzing and summarizing previous studies on Chinese characters) identified eight approaches to Chinese character formation i.e., compound-character formations, replaced strokes, multi-pictograph characters, pictorial and non-pictorial mixtures, complex formations, reality-virtuality mixture, ligature, and layered formations. Based on such categorization of formation and representation approaches, the author examined a selection of eco-awareness posters in case studies.
The case studies involved 21 environmentalist posters selected out of 485 Chinese characters-themed ones featured in open exhibitions, publications or design competitions during 2005-2013. The 21 selected posters were examined using Chinese character formation and ideographic representation approaches derived from the literature review in order to identify which approaches are employed in eco-awareness posters nowadays.
The final analysis of this study concluded that ‘pictorial compounds,’ ‘multi-pictograph characters,’ ‘pictorial and non-pictorial mixtures’ and ‘layered formations’ are currently the Chinese character formation approaches favored by eco-awareness poster artists. The unconventional and relatively unrestricted approach adopted by some of the artists, nevertheless, do not fit in any of the established categories and is described by this study’s author as ‘freestyle compounds,’ which mixes and matches two or more of the eight aforementioned patterns for freestyle variations. In other words, totally five Chinese character formation approaches have been identified in eco-awareness posters.
As the case studies suggest, currently five Chinese character formation approaches and three ideographic representation approaches are adopted by eco-awareness poster artists. This study’s author completed his experimental poster project using four of those approaches (i.e., ‘pictorial compounds,’ ‘multi-pictograph characters,’ ‘pictorial and non-pictorial mixtures,’ ‘layered formations,’ and ‘freestyle compounds’) and subsequently examined it according to the ideographic representation methods he identified. Finally, results of a total of 15 test creations.
| Identifer | oai:union.ndltd.org:TW/102NTNU5619018 |
| Date | January 2014 |
| Creators | Chung, hung-te, 鍾弘德 |
| Contributors | 林俊良 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 103 |
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