碩士 / 國立臺灣海洋大學 / 海洋事務與資源管理研究所 / 102 / Taiwan is one of the most important relay stations of shipping route in Asia, which has the natural conditions for cruise tourism development. Keelung harbor has always been an major international cruise voyage harbor because the location which between Northeast Asia and Southeast Asia. Thus, Keelung harbor was selected as a study, based on the theory of planned behavior to explore the impacts of individual tourist’s behavior. The research explores the impacts of tourist’s behavior, which including attitude, subjective norm, behavioral control and behavioral intentions. This research shows there are 66% people were first time to cruise experience, showing that to take cruise as a recreational activity still not common, in the other hand, and the development of the cruise industry still have a promising future. The main motivation to take the cruise was to experience a different type of recreation, most of the obtained information from relatives and friends, showing market management of public praise is one of the impacts of the willingness of consumers. The study generalize five cognitive factors of the customer’s attitude toward cruise tourist, which include satisfaction and behavioral intentions, relaxation and enhancement of relationships, behavioral control - facilities and stroke, the development of the condition and potential behavioral control, health and information transfer, etc., most respondents think that satisfaction and behavioral intention are the important factors of revisiting, according to market segmentation analysis, the mainly tourist is comprised of oriented behavior tourists , respondents attach importance to amusement facility on the cruise and the journey on the local shore, packages, ship size, amusement facility were the incentive factors of tourists took cruise experience as a recreation of the way. However, the studies provide propose which based on the behavior pattern of tourists, the cruise industry should provide consumers with diverse options to brand and price differences as attraction, to enhance market management of public to improve revisiting, therefore strengthen the cruise development and competitiveness of industry. Keelung government should strengthen the software and hardware, improving the city landscape and the surrounding environment, which include public toilets, index cards and other public facilities, increase industrial value and create higher economic efficiency.
| Identifer | oai:union.ndltd.org:TW/102NTOU5277009 |
| Date | January 2014 |
| Creators | Hung, Jui-Lien, 洪瑞蓮 |
| Contributors | Chuang Ching-Ta, 莊慶達 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 75 |
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