碩士 / 國立臺北大學 / 企業管理學系碩士在職專班 / 102 / As the automobile market in Taiwan has gone from growing to steadfast, the total sales number remain the same every year. Different brands compete with each other, and attempts to pinpoint what the customer needs and yet to be fulfilled in both service and product design. This question is key to every automobile maker’s strategy and success.
Using the example of BMW 7 series, BMW has conducted a survey to its past and current owner to understand what other things that these consumers value but yet satisfied. On the service side, this analysis was provided to local agent and distributors for reference in improvement and differentiating strategy. The analysis was also used to tap into what users think are important yet satisfied. Besides providing the automobile maker for a reference of product design and accommodation to the regional market, the analysis was also an important tool for the local agent and distributors to access and modify its strategy.
| Identifer | oai:union.ndltd.org:TW/102NTPU1121001 |
| Date | January 2014 |
| Creators | Lee, Ju Feng, 李如峰 |
| Contributors | Chiu, Kuang-Hui, 邱光輝 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 70 |
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