碩士 / 國立臺灣大學 / 臺大-復旦EMBA境外專班 / 102 / Food, the first necessity of man, bearing function of filling tummy, also plays an irreplaceable role in human health. At the same time, food safety is directly related to the health, life safety of the masses and social stability. With the development of the living standard and quality, people demand better food. Food and drug resource, dietotherapy culture became popular. Food will act more important role in the future, and it shall be the key components of health industry. Meanwhile, people put more emphasis on food quantity and safety and look for food, food ingredient and additives from nature sources. Health industry, with economic attribute and social attribute, boosts economic growth and meets the health needs of residents. Nowadays, health industry has been a new industry that countries of the world focus first, and China is also encouraging the development of health industry. Health food accounts for a large proportion in health industry. To Supply safe, natural, green, functional food ingredients and food additives for health food industry is key factor and development direction in food industry development. While the modern food industry of China started late, and its basic study is weak, also study of functional products is scare, especially. So it can`t meet the rising demands of consumers. Shanghai Royoung Biotech Co., Ltd found that there is wide gap between market requirement and real-life production, so based on the idea of drug homologous food, Royoung Biotech integrated research achievements of global functional ingredients of plants and additives and be based on Chinese market, builds the brand of functional ingredients of plants and platform system of technical service, and providing food ingredients and product solutions for food and beverage, medicine and health food, catering industries.
The article first analyzes the market potential of health industry and the importance of functional ingredients of plants, and takes a brief analysis of research status and the gap between market demands and supplies. On the basis we propose the feasibility and market potential and prospect of Royoung Biotech integrating the global technical resources , developing and promoting functional food ingredients. The article applies classic strategic management theory to analyze the status and trends of functional ingredients. Following the classical strategic analysis and analytical framework, and combined with own situation, propose our development strategy and direction. Finally to ensure implementation of strategy, the article subdivides from strategy implementation and development.
| Identifer | oai:union.ndltd.org:TW/102NTU05457023 |
| Date | January 2014 |
| Creators | Yang Li, 李揚 |
| Contributors | 李吉仁 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 51 |
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