碩士 / 國立臺灣科技大學 / 財務金融研究所 / 102 / This study is to investigate on how the electronic component distributor react towards facing mergers and acquisitions of domestic competitors, that larger company tend to have better competitive advantages. Small and medium sized electronics distributors have to survive under the condition of rapid changing electronics industry and facing complexity and uncertainty in such environment through foreign investment.
The purpose of this thesis is to study the current situation of electronic component industry and its future trends using industrial analysis, to explore following questions in depth by case studies:
1. Conduct a systematic analysis of the industry, in order to analyze the current industrial environment of electronic component distributors and its current status
2. Discussion on how to elaborate strategy for investment oversea.
3. Investment strategies for electronic components distributors go abroad.
The conclusions of this study of oversea investment strategies of GCE Group’s – an electronic component distributor, include:
1. Marketing strategy: Hong Kong as a prior choice for oversea investment is considered due to the fact that this is the world’s most opened market and also one of the main financial centers in the world. This is the closest neighboring world-class economic center to Taiwan, which had established a perfect hardware and software mechanisms a-hundred-years ago during British colonial period that laid a strong foundation on the internationalization and bilingualism.
2. Procurement strategy: Hong Kong is considered as a competitive location for better regional advantages for pricing in electronic components market.
3. Import and Export Strategy: the import and export flow in Hong Kong is among the best in Asia, with simple procedures, convenient logistics, and simple taxations.
4. Alliance Strategy: forming strong strategic alliances with local businesses, by recruiting local staff in management, applying cooperation with alliances rather than operating alone.
5. Business model strategy at three places across the strait: Hong Kong is essential, as a pivotal hub to the GCE Group to expand operations in overseas territories , whether in the operation of bank funds, or investment on holding companies in China as well as international trade operations in Hong Kong, Taiwan and mainland China.
Policy enforcement results：
1. Financial Dispatch : it is an open market, there’re Taiwan-funded banks in Hong Kong, so the Taiwanese company’s assets, and the company’s operating capacity is still available for reference in case of increased demand for funds, financial scheduling convenience.
2. Fast transportation: it is an international trade center in the region, so the building has a complete circuit of Commerce and Industry Planning customs brokers and Freight Company, so it is very convenient in transportation and customs.
3. Real estate investment: Individual cases are expected to have good performance in long-term , Hong Kong remain as the top choice for either Chinese cooperation or multinational enterprises on setting up a commercial office with high-value on real estate investment.
4. Improve visibility: It is a popular trading location for the world to begin with large-scaled annual trade shows lead to high exposure.
5. Efficiency at work: more-experienced employees compared with workers from mainland China, although more pragmatic which leads to benefit-driven and result in good work efficiency.
6. To raise competitiveness : Because it is self-contained trading port with a much less tariff barriers, together with the fact that there’s little impact on the exchange rate since most foreign transactions are denominated by US dollars.
Small-profit orders are still accepted, but taxations in Taiwan or mainland China, are still less than in Hong Kong.
7. Revenue in Taiwan, Hong Kong and mainland China: expansion in international trading on components sales began in 2011, rapid revenue growth of 3.2 times in 2012 compared to then in 2011.
| Identifer | oai:union.ndltd.org:TW/102NTUS5304018 |
| Date | January 2014 |
| Creators | KUI-HWA LIANG, 梁桂華 |
| Contributors | Liu, Day-Yang, 劉代洋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 63 |
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