碩士 / 世新大學 / 傳播管理學研究所(含碩專班) / 102 / Postpartum care can be traced back to the Western Han Dynasty recorded in The Book of Rites-inside policy within more than two thousand years of history. For thousands of years, the unique culture of postpartum care had been developed in China. During nearly three decades, this custom was changed greatly in China, and mainly from the 1980s China government implemented the one-child policy and rapid changes in the population structure. Postpartum care is no longer a simple relationship between husband and wife, mother-in-law and daughter-in-law, parent and children, but the culture of parenting. In Shanghai affected by peculiar worldwide cultural Taiwan confinement center, the custom changed from the traditional sentimental, to hire care-lady and caring center, which is my research orientation.
In EKB consumer behavior patterns and new fifth-generation Chinese consumer law theory as a basis to discuss changes in the environment and confinement charges of Shanghai, which is commonly known as miles of foreign China, accepting information quickly. With the Shanghai City unique culture of male-inside, and female- strong, the supply and demand conditions of confinement changed.
China is so vast, and the inclusion of the regional sub-culture , coupled with the property , the extent of affluent , urban and rural differences in eating habits over the country, which is not suitable to launch the mode confinement in Taiwan, so this study hopes to find out the context, analysis of consumer culture , as marketing and promotion of regional basis.
| Identifer | oai:union.ndltd.org:TW/102SHU05375013 |
| Date | January 2014 |
| Creators | Shu-Chen Chang, 張淑貞 |
| Contributors | An-Chi Hsu, 許安琪 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 98 |
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