碩士 / 世新大學 / 傳播管理學研究所(含碩專班) / 102 / Sustainable Development is an international issue, and it focus on safeguard either economic or society and environment to Sustainable Development, so, the policy of low-carbon life was try to lower co2 and to promote the quality of life.
However, the policy of low-carbon life was during the experiment process, so, this research was to view it’s effects by Integrated marketing communications, and take Shanghai for example.
To base on literature analysis and in-depth interview, we think that integrated marketing communications could help the policy of low-carbon life to implement, but the result was defeated, because of it made some mistake during the process of plan and implement.
| Identifer | oai:union.ndltd.org:TW/102SHU05375038 |
| Date | January 2014 |
| Creators | Mei-Hua Wang, 汪美華 |
| Contributors | Pi-Fang Hsu, 許碧芳 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 61 |
Page generated in 0.0047 seconds