碩士 / 聖約翰科技大學 / 工業工程與管理系碩士在職專班 / 102 / Taiwan is an island country with abundant natural resources, therefore recently,recreational diving gained a lot of popularity as a new leisure activity in Taiwan. To promote long-term development of the domestic diving activities, it is necessary to identify the behavioral intention of the participants in recreational diving and the reason why they keep diving. Therefore, I came up with this field case study based on the Theory of Planned Behavior. After the research, the conclusions which were highlighted were below: participants in recreational diving are mostly open water divers, male, around the age of 31 to 40, with monthly income around 20000 to 30000 dollars. Their diving qualifications are mostly under 4 years and 50 tanks; The perceived behavioral control factors of participants in recreational diving have mostly influence on behavioral intention; The attitude factors of participants in recreational diving have obvious influence on behavioral intention; Diving instructors have the highest score on perceived behavioral control, and also get highest support from the salient group; The best prediction mode of recreational divers’ leisure behavioral intentions is the recreational divers’ facilitating conditions and Self-efficacy of have mostly influence on perceived behavioral control, and perceived behavioral control factor have influence on behavioral intention. Based on the conclusions of this case study about recreational divers’ leisure behavioral intentions. Therefore, it can provide the advice of developing and managing to relevant agencies and diving centers.
| Identifer | oai:union.ndltd.org:TW/102SJSM1031029 |
| Date | January 2014 |
| Creators | Chen, Yi-Ru, 陳意如 |
| Contributors | 曾賢裕 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 107 |
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