碩士 / 樹德科技大學 / 經營管理研究所 / 102 / Promotes gradually which while the modern life quality， The populace also on unceasingly repair to the service quality request，In take has the feeling policy as under the main axle premise，The government department also starts to pay great attention to the service quality the question.But subordinates under the Executive Yuan the seacoast defense patrol bureau also unceasingly strives in the promotion service quality achievement，Various areas patrol the defense area in the near four years to have three years win “the government service quality prize” the affirmation，Has had the result slightly on behalf of sea patrol bureau''s service work，But in line with “stands steadily, can help others” under the premise, sea patrol bureau to the internal colleague''s service and the attendance also is key, this is the internal marketing importance.
This research in view of the Coast Guard Administration bureau Penghu area military personnel regarding the internal marketing，the working pressure, the organization atmosphere carries on the research discussion to the self-potency influence and the relatedness.Based on the research construction, the supposition and the related literature theory, and refer to domestically (outside) questionnaire of the scholar establishment are foundations, utilizes the I.P.A analytic method discussion， the penetration questionnaire provide carries on the analysis again by the SPSS statistics software， finally aims at the analysis and the findings puts forward the proposal, will do promotes the service work in future for sea patrol bureau the reference.
This research plan first will penetrate reviews and discusses the domestic and foreign literature, will discover during various variables the relatedness, so as to the deduction research supposition, the regard proposed foundation of the research construction, finally will penetrate the quantification the questionnaire real diagnosis investigation way, will examine the forecited research supposition, then the analysis and the explanation findings, and proposed will manage Italy to contain with the practice in the suggestion.
The findings will show that, the penetration effective questionnaire altogether 313 real diagnoses, discovered the manager will penetrate internal marketing is organizing the atmosphere and the subordinate working pressure to subordinate''s care or the severe strong and the weak to the influence unit; Also working pressure height also to influence subordinate self-potency; Organizes the atmosphere strong and the weak in addition similarly also to the influence subordinate self-potency, with the research supposition match case, is suggesting sea patrol bureau or the correlation government unit when manages internal service or the authority exercise, the suitable multipurpose concern with to the encouragement way is promoting the organization environment good atmosphere, besides reduces the subordinate working pressure, also can promote the staff true potency.
| Identifer | oai:union.ndltd.org:TW/102STU05457074 |
| Date | January 2014 |
| Creators | Chuan-Wei Yang, 楊全偉 |
| Contributors | Zheng-De ZHOU, 周政德 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 92 |
Page generated in 0.0155 seconds