碩士 / 南台科技大學 / 企業管理系 / 102 / Oversea Investment Plan of Chinese Restaurant
Abstract
After this stage, the rapid development of information globalization, the Company immediately faced overseas target markets have expanded and open layout, entrepreneurial management in small and medium enterprises in Taiwan market today is already one of very important aspects, to strengthen its merits in a variety of international business organizations need to conduct a feasibility analysis of the overall industry environment market.
The impact of rapid globalization network also completely changes people’s consumption patterns, the increment of 1.Advertisimg affect consumers’ lives 2. Exotic culture shock and integration 3.Improve the quality of service brand marketing 4.Rise of franchise organization Technical training, commodities, and follow-up support services),the new industry is flourishing prospects.
Program contents of the project, the scale of clear direction and focus on the business model of the well-know franchise organization in Taiwan market successful stories, the success of the business strategy into the Indonesian market, the development of new industries, for Indonesian consumers to receive the level of the degree of product market analysis, the results of this operation, strategic approach, incorporating a reference assessment plan, put forward relevant market feasibility strategies such as:1.Production environment for investment 2.Business analysis industry content 3.Marketing plan development 4.Company philosophy goal 5.Production and operations planning 6.Financial plan, not only shape up the industry, but also to re-create the emerging different productions to expand the operation of the company.
Keywords:Entrepreneurship、Oversea Investment plan、Combinative Restaurant
| Identifer | oai:union.ndltd.org:TW/102STUT8121046 |
| Date | January 1900 |
| Creators | LAI KUAN-LIN, 賴冠霖 |
| Contributors | Chen, Cheng-Nan, 陳正男 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 76 |
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