碩士 / 淡江大學 / 國際企業學系碩士在職專班 / 102 / The CSSTA, a follow-up treaty to the 2010 Economic Cooperation Framework Agreement, is signed in June 2013 and helps to facilitate Taiwanese banks setting up footholds in China. Due to the ever competitive financial market in Taiwan, it is now an imperative task for Taiwanese banks to enter the mainland Chinese market.
This study utilizes documentary analysis, first discussing an overview of Chinese domestic banks, then analyzing the impact of CSSTA on the operational strategies of Taiwanese banks in the mainland Chinese market. In the study, the author conducts a case study of H bank, examining its market strategies in China, as well as a SWOT analysis of its advantages, disadvantages, opportunities and threats in China. The study also provides suggestions for H bank to fine-tune its strategy decision.
The study has found that China is now facing structural risks of economic slowdown, corporate profits on the decline, excess capacity, real estate bubble, and financial risks created by local government bonds and shadow banking system, but China’s financial industry is also in a golden era of strong growth. If Taiwanese banks can expand its current exposure to mainland China with the help of CSSTA, the long term competitiveness of Taiwanese banks will surely increase. In order to make the most profit, Taiwanese banks need to take risk management into consideration, make the best of all available resources, make quick response to the ever-changing financial environments, strengthen the cultivation of financial professionals and maintains long-lasting operations in China through subsidiaries.
| Identifer | oai:union.ndltd.org:TW/102TKU05320007 |
| Date | January 2014 |
| Creators | Yuan-Shuo Chao, 趙元碩 |
| Contributors | Chiang-Feng Lin, 林江峰 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 99 |
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