碩士 / 德明財經科技大學 / 行銷管理系 / 102 / With the change of the social style, the population of single people increases day by day. ‘Single Economy’ has become an important role of social development. The feature of consumer demand for single people has changed from daily necessities into entertainments, personal finances and real estate. According to the statistic from the Department of Statistics, Ministry of the Interior in 2012, there were 19,900,000 single people over 15 years old in Taiwan. In 2003 the single population, which included the unmarried, divorced, and the widowed accounted for 44.1%. In 2012, this number had risen to 48.6% and may be over 50% in coming years. Due to the growth of the single population in the recent years, the tourism market has set off World Tour singles boom. This study is targeted towards single people and uses the consumer strategic procedure of E-K-B model to study the overseas travel decision of single people. It also views their “personal background” and “lifestyle”, which influence the tour motivation, tour information assembling, pre-travel program evaluation, and tour consumption for the travel decision-making of the singles.
The study targeted single people over 20 years old including the unmarried, divorced, widowed, and separated by convenience sampling and questionnaire survey. The questionnaire gathered 307 out of 320 distributed from August 23 to September 22 in 2013. Item analysis, factor analysis, cluster analysis, correlation analysis, reliability analysis, t-test, one-way ANOVA, path analysis were used for data analysis for subject and E-K-B model verification.
In the travel decision-making process, the four factors, tour motivation, tour information assembling, pre-travel program evaluation, and tour consumption influence each other and are validated by the use of the consumer strategic procedure of E-K-B model. In addition, the travelers whose "personal background" and "lifestyle" for every stage of the tourism decision-making process have the significant impact statistically. The conclusion and suggestion of this study will provide a plan for tourism to attract single tourists.
Keywords: Decision-making process, Tour motivation, Information assembling, Program evaluation, Lifestyle
| Identifer | oai:union.ndltd.org:TW/102TMU00823002 |
| Date | January 2014 |
| Creators | En-Kai Liu, 劉恩愷 |
| Contributors | Hsiu-Lin Lee, 李琇玲 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 111 |
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