Study of a APP Navigation System with TAM -Using Hsinchu 17 Kilometers Splendid Coastline Scenic Area as an Example / 以TAM模式探討遊客對導覽App的使用意圖-以新竹17公里海岸為例

碩士 / 育達科技大學 / 休閒事業管理系碩士班 / 102 / With the popularity of smart phones, App applications have been used in various fields, user applications on the App also showed a trend of diversification. Navigation App is an application currently around attractions and a variety of activities are implemented. In recent years, Taiwan's bicycle tour of the population is increasing. Need to bring convenient and informative navigation tool during a bike tour, to assist the user. In order to combine technology and tourism and be able to develop mobile navigation system App that not only allows cyclists to facilitate access to the information they need to better achieve the purpose of promoting tourism.
This study investigated the effects of bicycle tourists App for mobile devices intended use navigation system, to provide reference for software vendors to develop this kind App. In this study, Hsinchu 17 km bike path along the coast as the main content, through CmorePaas information systems platform to the way in situ visits, combined with the popular QR Code, GPS satellite positioning, and 360 ° the whole territory of the navigation mode, the navigation concepts of navigation applications on mobile App.Technology Acceptance Model (TAM) for the architecture, design a bicycle tourists use the navigation system for mobile devices App intention of the questionnaire.
In this study, the overall model fit degrees is within the acceptable range. The results showed that the behavior of cyclists to use the characteristics of technology products is the main factor for the product usefulness and ease of use. The perceived ease of use does not directly affect the intent, but the use of the intent to influence through perceived usefulness. The results of this study in the theory and practice of verification is still room for improvement. The reason could be the sample size is not large enough. But preliminary conclusions can still provide industry wants to develop a mobile device App navigation system a reference.

Identiferoai:union.ndltd.org:TW/102YDU00675003
Date January 2013
CreatorsCHUN KWET, 段春國
ContributorsKAI-LI WANG, LO,CHIN-YAO, ROSA MA, 王凱立, 羅智耀, 馬美蘭
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format67

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