碩士 / 國立雲林科技大學 / 視覺傳達設計系 / 102 / Kaohsiung is the first City to carry out the city marketing and it’s beginning from academics that popularize the concept of city marketing in 1922. The nonprofit organization is formed for the city marketing from1994 and it’s working to make city marketing come true. (Chen Po Wen,2006) The internal researches claim that Kaohsiung’s important development strategy is establishing the safety, healthy and ecology sustainable city. (Hsieh Yun Chiao, 2005) The “Ocean City” image is opportunity to develop Kaohsiung city. (Wang Li Rong, 2005) And it is also the Kaohsiung’s international image achievement. After combination with their surrounding countries because of enforcing the five cities converted in 2010, Kaohsiung’s figure isn’t as the past which people said before. It is combining Kaohsiung’s two big countries which have abundant unique cultures. Kaohsiung city’s development is different from the past and city image’s reforming is related to the city’s competition.
Kaohsiung has built the city brand already been ten years ago and resource is expanding after two countries combination. The city brand’s construction should process in macroscopic angle. The research’s purpose is to create the new city image after the countries combination and inherit the city brand goal of “Ocean Capital”. The creation also tries to give the Kaohsiung’s future development of “Asia New Bay Area” city image, adding local people’s knowledge and identification of surroundings and balancing the development of Kaohsiung’s city brand from ocean go deep into the inland.
This project collects and investigates the Kaohsiung’s related document through Kaohsiung history data arrangement, interviewing the Kaohsiung government’s related unit and local culture designer and also using questionnaire to survey people’s knowledge of Kaohsiung city image. Finally generalize the Kaohsiung city image’s characteristic and city factors classification from cross-reference, and it becomes the theory basis of series city image’s creation. From the outcome of investigation generalize nature style, culture property, art and culture transform, business district profile, traffic node and leisure recreation six factors classification.
The research collects the Kaohsiung city image and creates series from six factors classification of city image. It displays more unique and brighter city image so that it is not only give tourist deep impress to Kaohsiung’s city brand and also give local people deeper identification and sense of belonging to Kaohsiung.
| Identifer | oai:union.ndltd.org:TW/102YUNT0634013 |
| Date | January 2014 |
| Creators | CHEN,HSING-CHUNG, 陳興仲 |
| Contributors | Lin,Fang-Suey, 林芳穗 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 142 |
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